Ranked #20 on NY Times Best Selling Audios as of June 24th, check out TF’s new book on tape: Sell Yourself First. Narrated by the author himself, Tom’s fifth and latest work further expands the Question Based Selling, as a direct commentary on the fact that the perception customers form about you is often more important than the product you’re selling or the company you represent.
Just look around any company and you will notice that some salespeople are more effective than others, even though they are all selling the same types of products. If you could somehow put your finger on what makes them consistently more effective, that insight alone would give you an unfair advantage over the competition.
For more information about ordering the audio version of Sell Yourself First, simply click here.