2012 QBS Boot Camp: Oct 4-5th

“There has never been a better time for sellers to do everything possible to make themselves invaluable to their customers, colleagues, and their company.”         -T. Freese

We’re very happy to announce our next QBS Summit! If you would like to renew your focus on increasing your own sales effectiveness, or give your entire sales team an unfair advantage over the competition, join us on October 4 - 5 for the October QBS Boot Camp.

The event, featuring QBS Research founder Tom Freese in Atlanta and will be held on Thursday, October 4th and Friday, October 5th.

The learning environment will be highly interactive, with participants from a variety of industries including technology, financial services, healthcare, consulting, insurance, real estate, manufacturing, advertising, hospitality, and retail, and feedback from previous QBS Summit events has been “off the charts.”

With limited seating, reserve your seats early since we are expecting a full house. You might also want to bring extra pencils and a stack of writing pads for note taking.

“Tom! I wanted to thank you for an amazing training two weeks ago-my head is still spinning from all of the great info. I met with our Regional Manager yesterday and he wants you to train the rest of our team. You will be hearing from us very soon…”    -Liz B., Michigan…your newest QBS groupie!

Click for Early Enrollment Discount &  SUMMIT DETAILS.

**New** QBS Reference Guide: Your Playbook for Implementing the QBS Methodology

This 48 page reference guide was created as a “playbook” for QBS users to more quickly ramp up their selling efforts and implementation of the QBS methodology.

To order copies now at the low introductory price of $5.95, (basically our cost of publishing), click here.

While the information contained in this implementation guide covers a broad spectrum of the QBS methodology, it was not intended to replace the volumes of information contained in the QBS books. This document was simply created as a reference guide to the key concepts that will affect each and every one of your sales calls to new prospects or existing customers. In addition to the material and examples we have provided in this text, equally important are the exercises where your participation will serve as real-life conversational examples, which in turn, will provide content and context when planning future or managing current sales opportunities.

Remember, it has never been more important to be perceived as valuable to your customers, your company, your colleagues, and yourself than it is today. You can do it, and we’re here to help. Please contact us at info@QBSresearch.com with any questions or feedback.

Congratulations on your pilgrimage into Question Based Selling and we wish you all the success in the world.

2011 QBS Methodology Spring Summit: May 5-6

“There has never been a better time for sellers to do everything possible to make themselves invaluable to their customers, colleagues, and their company.”         -T. Freese

We’re happy to announce our next QBS Summit! If you would like to renew your focus on increasing your own sales effectiveness, or give your entire sales team an unfair advantage over the competition, join us on May 5 - 6 for the 2011 QBS Methodology Spring Summit.

The boot-camp style event, featuring QBS Research founder Tom Freese in Atlanta and will be held on Thursday, May 5th and Friday, May 6th.

The learning environment will be highly interactive, with participants from a variety of industries including technology, financial services, healthcare, consulting, insurance, real estate, manufacturing, advertising, hospitality, and retail, and feedback from previous QBS Summit events has been “off the charts.”

With limited seating, reserve your seats early since we are expecting a full house. You might also want to bring extra pencils and a stack of writing pads for note taking.

“Tom! I wanted to thank you for an amazing training two weeks ago-my head is still spinning from all of the great info. I met with our Regional Manager yesterday and he wants you to train the rest of our team. You will be hearing from us very soon…”    -Liz B., Michigan…your newest QBS groupie!

Click for Early Enrollment Discount &  SUMMIT DETAILS.

2011 QBS Methodology Winter Summit: January 6-7

“Given the ongoing shifts that will continue to occur in the business marketplace, sellers must do everything possible to make themselves invaluable to their customers, colleagues, and company.”         -T. Freese

We’re happy to announce our upcoming QBS Summit! If you would like to renew your focus on increasing your own sales effectiveness, or give your entire sales team an unfair advantage over the competition, join us on January 6 - 7 for the 2011 Kick Off QBS Methodology Summit.

The boot-camp style event, featuring QBS Research founder Tom Freese in Atlanta and will be held on Thursday, January 6th and Friday, January 7th.

The learning environment will be highly interactive, with participants from a variety of industries including technology, financial services, healthcare, consulting, insurance, real estate, manufacturing, advertising, hospitality, and retail, and feedback from previous QBS Summit events has been “off the charts.”

With limited seating, reserve your seats early since we are expecting a full house. You might also want to bring extra pencils and a stack of writing pads for note taking.

“Tom! I wanted to thank you for an amazing training two weeks ago-my head is still spinning from all of the great info. I met with our Regional Manager yesterday and he wants you to train the rest of our team. You will be hearing from us very soon…”    -Liz B., Michigan…your newest QBS groupie!

Click for Early Enrollment Discount &  SUMMIT DETAILS.

2010 QBS Methodology Mid Year Summit: May 6-7

“Given the ongoing shifts that will continue to occur in the business marketplace, sellers must do everything possible to make themselves invaluable to their customers, colleagues, and company.”         -T. Freese

If you would like to renew your focus on increasing your own sales effectiveness, or giving your entire sales team an unfair advantage over the competition, join us on May 6 - 7 for the Mid-Year QBS Methodology Summit, held in dual locations.

Simultaneous boot-camp style events, featuring Alan Rohrer (QBS Certified Trainer) in Phoenix and Tom Freese in Atlanta, will be held on the first Thurs-Friday in May.

The learning environment will be highly interactive, with participants from a variety of industries including technology, financial services, healthcare, consulting, insurance, real estate, manufacturing, advertising, hospitality, and retail, and feedback from previous QBS Summit events has been “off the charts.”

With limited seating, reserve your seats early since we are expecting a full house. You might also want to bring extra pencils and a stack of writing pads for note taking.

“Tom! I wanted to thank you for an amazing training two weeks ago-my head is still spinning from all of the great info. I met with our Regional Manager yesterday and he wants you to train the rest of our team. You will be hearing from us very soon…”    -Liz B., Michigan…your newest QBS groupie!

Click for Early Enrollment Discount &  SUMMIT DETAILS.

**New** Implementation Tips

Scroll through pages and pages of QBS techniques and coaching tips that will increase your probability of success and further your implementation of Question Based Selling!

Tip topics range from needs development strategies, to how to kick off more interactive product presentations, to Coaching the Softer Skills, to leveraging curiosity to leave more effective voce-mail messages.

Click QBS Implementation Tips to get started. No cost or subscription required.

Conversational Layering

In sales, having a good strategy is no longer enough to be successful. Your strategy must also be consistent and repeatable. Simply put, you need a good recipe.

At the risk of overstating the obvious, let’s suppose you enjoyed cooking and you wanted to make a delicious cake. Then, you would need a good recipe. A bad recipe would likely produce an unsatisfactory result.

Be aware that a “recipe” actually consists of two component parts. The first part is an ingredients list, right? I mean, to bake a decent cake, you need certain ingredients like eggs, flour, sugar, water, oil, and possibly rum. An effective recipe also requires a procedure for implementation. For example, if you take a cake out of the oven after baking 35 minutes at 375 degrees, and then you add the flour, you get a ‘dusty’ omelet.

What ingredients are necessary to be successful and consistent in sales? The Conversational Layering model is an important concept in Question Based Selling because it disrupts traditional thinking.

In traditional selling approaches, the first step is either relationship building or uncovering needs. These are important ingredients to be sure. However, in today’s increasingly competitive environment, you have to first earn the right to have a relationship and uncover needs.

Ironically, the two most important ingredients in the sales process, and prerequisites for being successful in sales, also happen to be the two least talked about subjects in sales training over the last thirty years—piquing curiosity & earning credibility.

I like to say it this way. If a prospect or customer is not the least bit curious about who you are or what you can do for them, and they don’t think you are a valuable resource, then chances are pretty slim that they would want to engage in a conversation about their needs or your offerings. Conversely, the extent to which you are able to induce curiosity and establish your own credibility will largely determine your effectiveness in sales.

Increase Voice-mail/Email Responses by 1000%

Voice-mail and email are very effective communication tools. As such, your target list of prospects and customers is being inundated with voice-mails and email messages from your direct competitors, in addition to any number of other vendors who compete with you indirectly—for budget dollars.

The are only two reasons people respond to voice and email messages—obligation and curiosity. If your boss calls and leaves a message, you will likely return the call. If your largest customer calls, you will surely return their call as well, because that’s what you do when you have important customers, or a boss.

But, what about decision makers who don’t feel “obligated” to return cold calls from vendors? Besides obligation, the only other thing that causes people to return voice-mail messages or email is curiosity.

The challenge is, most voice-mails and email messages that get lobbed into potential decision makers do more to satisfy their curiosity than create it. Oops! As a result, the average return call rate on voice-mail has dropped below 5%, and the odds of getting replies to email can be just as bleak.

Sample messages of Curiosity Inducing Voice-mails:

i.) “Hi, George, this is Pat Wilkins calling from Dynamic Systems—I’m on the team that works with industrial accounts in Central Florida. I was on a conference call with one of our products managers last Wednesday afternoon just after lunch, and two issues came up that I thought might impact your current manufacturing platform, one of which is time sensitive. I wanted to be proactive and try to catch you in the office this afternoon. If you get a chance today, could you please call me back at (770) 123-4567? I should be here until around 5:30pm.”

ii) “Hi, Dale, this is Lane Patterson with HLM Corporation. I’m on the team that supports healthcare accounts for the Midwest region. I was hoping to catch you for a minute because we’ve had 13 new announcements in the last three and a half months, two of which I believe might impact your diagnostic assessments under the new legislation. If you get a chance today, could you please call me at (770) 123-4567?”

(iii) “Hi, Steve, this is Joe Tomlin calling from Templeton Partners. I manage a team that works with financial brokers in the tri-cities area. A note came across my desk yesterday morning that caught my eye regarding (insert something relevant) and I wanted to try and catch up with you today if possible. When you get a chance, could you please call me at (770) 123-4567?”

Key Point: If I sent 5 different voice-mails or email messages, they would have five different sets of words depending on what information I had about the account, my purpose for calling, and the objective of the call. But in every case, my intention would be to leave (or send) a purposeful message, that was specific and relevant. Do that in your business, and you can easily realize a 50%+ response rate, which represents a whopping 1000% increase over industry averages.

Try Using Humbling Disclaimers

Sellers are encouraged to ask specific qualifying questions, most notably about decision makers, timeframe, and budget. A fine line exists between appropriately qualifying an opportunity and probing too invasively.

To minimize the risk of being shut down by a defensive prospect, and to maximize the quality of the information you receive, you simply precede your most delicate questions with a humbling disclaimer.

A humbling disclaimer creates a permission of sorts which makes it easy for the salesperson to ask, and also paves the way for the other person to be more receptive to the question. For example:

Salesperson:  “Mr. Customer, I don’t want to overstep my boundaries and ask too many questions, but I would like to understand the big picture before recommending a solution. Do you mind if I ask a couple of specifics about how this project might impact your long-range growth plans?”

Other examples of humbling disclaimers include:

           Salesperson:   “I’m not sure the best way to ask, but would you mind if…”

                                       “Without stepping on anyone’s toes, would it be okay if we…”

                                       “I don’t want to step out of bounds, but would it be too forward to ask…”

Key Point: If you are respectful of someone else’s right to not to share with you, it’s amazing how much information you can get. Humility is a very attractive human quality, and one that people are naturally drawn toward. Thus, you can significantly enhance the value of the responses you receive by strategically preceding your most sensitive questions with a humbling disclaimer. Simply put, causing people to “want to” share more information with you gives you a strategic advantage over other sellers who are just out there probing for needs.

Diagnostic Questions to Initiate Needs Development

For decades, salespeople have been taught that open-ended questions are the best tools for causing prospects to “open up.” This thinking is incorrect. In fact, asking for too much too soon is one of the quickest ways to cause someone to shut down and not share anything with you.

Open-ended questions can be valuable conversational tools, but only after you have successfully piqued someone’s interest and have established some credibility. Hence, in QBS, a technique called Diagnostic Questions becomes the most effective way to kick off your needs development conversations.

Salesperson:  “Can I ask you a couple specifics about _________?”

Customer:  “Sure, go ahead.”

The first question is the easiest part. At some point in most sales conversations, there will be an opportunity for discovery. When these opportunities to ask questions arise, there is only one time in Question Based Selling where I recommend exact wording (above). Basically, you are asking permission. This is a low risk approach.

Once the customer grants you permission (99%), you ask a series of short-answer questions to understand specific facts about their current situation. Selling technology, for example, you might ask:

Salesperson:  “How many servers do you currently have installed?”

                           “Supporting how many users?”

                           “In how many locations?”

                           “Do you manage the network in-house, or do you outsource?”

                           “How many engineers do you have on staff?”

                           “How many are Microsoft certified?”

Within a short time window (generally less than 60 seconds), this technique of Diagnostic Questions enables the strategic salesperson to kick off needs development conversations in a non-threatening manner, gather valuable information that guides the conversation, establish credibility as a valuable resource, and earn the right to transition into more depth.

From here, you can easily broaden the Scope to ask open-ended questions

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